COMMERCIAL AGENTS  ‍ and Manufacturers’ Representatives across the globe  who had friendly, personal relationships with principals are more likely to agree with statements like: The principal takes a personal interest in me. I receive fair treatment from the principal. The principal is approachable.   | IUCAB. We Speak the International Language of Sales. Since 1953. I Find out more https://iucab.com/european-study-of-commercial-agents-2021/

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